Rebranding Rotary

Written by Nour Sobhy

The Rotary Club of Montreal held its monthly meeting under the leadership of the club president, lawyer Bill Korbatly. The session focused on an important and timely topic concerning the future of the club and its ability to grow and stay relevant in a rapidly changing environment.

During the meeting, Ahmed Bondok delivered a presentation on the critical subject of Rebranding Rotary, emphasizing the need to refresh the club’s identity and communication strategy. He highlighted how modernizing the club’s public image has become essential for reaching a wider audience and attracting new members, particularly younger generations.

Bondok also provided valuable insights on practical methods to expand membership and increase public awareness of the club’s initiatives. He stressed that adopting contemporary communication tools and improving the club’s visibility can significantly enhance its impact.

Following the presentation, club members engaged in a productive discussion, exploring the key steps needed to achieve these goals. They focused on strengthening community presence, improving media outreach, and launching initiatives that appeal to individuals interested in service and volunteer work.

This meeting marked an important step in the Rotary Club of Montreal’s ongoing efforts to modernize its vision and build a more dynamic and engaged community.