Ecommerce Design Mistakes to Avoid

Since online shoppers are now overwhelmed It becomes more important to make shopping as simple and frictionless as possible. When customers encounter a frustrating or confusing shopping experience, they may abandon their carts entirely and leave a negative feedback that can convince other potential buyers to stay clear of your store.

These design mistakes can result in serious negative effects on your sales. Fortunately, the majority of them are easily preventable by careful planning.

Using Low-Quality Images

Nobody wants to buy a product that doesn’t provide the best quality. It is crucial to use high-quality photos on your ecommerce site. Images that aren’t of the highest quality will not only turn away customers but also damage your brand reputation.

Not Offering a Guest Checkout option

Not providing a guest checkout option is another common error which can discourage potential customers from making purchases on your site. Many customers are hesitant when asked to sign up for an account, especially if they have to enter certain personal information such as their email address. Instead, you should let users to sign up through their social media accounts to speed up the process and alleviate privacy concerns.

Finally, another big ecommerce design flaw is having a messy and disorganized menu structure. It is essential to plan out the way each page will appear on your website to ensure that navigation is clear and easy. Make sure that each page is organized according to the type of content that it holds and make it easy for your customers to find what they are looking for.

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